Golden Crown—Money Transfer summed up its performance for Q1 2011: the market share exceeded 30%
As of March 31, 2011, the system serviced 24,500 money transfer points, of which 14,000 points were located in Russia and 10,500—in the CIS countries. The cash flow transferred through the Golden Crown—Money Transfer system in January–March 2011 reached USD 1.2 billion which is 2.7 higher than the indicator for the same period of the last year. Based on the results of Q1 2011, the number of transactions in the system exceeded 2.7 million which is three times as much as the number in January–March of the previous year. The system’s share in Russia/CIS transfer corridor exceeds 30%
Expansion of the partner network
Nineteen banks in Russia and the CIS countries became new partners of the system in the first three months of the current year. In the reporting period, Tekhnosila, a federal retail chain of home appliances, started to make transfers using the system.
‘Another leading Russian retailer in our partner pool is a next step in consistent development of the system’s infrastructure,’ Ivan Sitnov, System’s Director, comments on the new partnership project. ‘Connection of 109 points of Tekhnosila to the Golden Crown—Money Transfer system will make the money transfer service even more accessible, not only in Moscow, but also in the regions.’
Leadership in ‘incoming’ transfers
Development of partnerships in the CIS countries contributed to significant strengthening of the system’s positions in the CIS/Russia money transfer corridor. The share of the CIS/Russia transfers via the system increased by 4% in the first three months of 2011 and reached 28% of the total incoming transfers. The relevant system’s share has doubled as compared to Q1 of the previous year.
‘Despite rather flat growth indicators that are always typical for the entire money transfer market in Q1, we have increased the system’s share in some of the strategically important directions like Uzbekistan, Kyrgyzstan, and Armenia up to 30, 60, and 14%, accordingly. The system’s share has also exceeded 60% in Tajikistan/Russia transfers.
We are proud to state that the Golden Crown—Money Transfer system is the best choice for money transfers from Azerbaijan, Tajikistan, and Kyrgyzstan,’ says Ivan Sitnov. ‘The system is chosen by most senders in these republics.’
Service technology development is a comfort for partners and users
Optimization of the work station speed for the CIS countries involving automation of processing speed statistics entailed software interface improvements and reduction of client service time.
In three months of the current year, the number of Sender Cards increased by 1.2 million to reach 3.2 million cards. This year the system faces a challenge to expand the Sender Card geography across all the CIS countries. Currently, the system’s clients in Azerbaijan, Armenia, Kazakhstan, and Tajikistan can make transfers using a Sender Card.
Signing of an advertising contract with Vera Brezhneva, a famous singer and actor, was the main marketing event at the beginning of the year. The candidate to be the face of the Golden Crown—Money Transfer system during the year was chosen due to her high visibility in Russia and the CIS countries and based on the system’s intent to strategically develop the Ukrainian money transfer corridor.
Advertising campaigns with the new image have been launched in Moscow, Saint-Petersburg, Yekaterinburg, Novosibirsk, and the cities of the Russian Far East.